Saturday 06 August 2022 17:17 MYT
JAKARTA, Aug. 6 – A total of 14 Malaysian franchisors are participating in the trade mission to Indonesia led by the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP).
The franchise brands involved are Ar-Rahn, Bubblebee, CIC Where Leaders Are Born, Genius Aulad, Home Maths Therapy, Kenny Rogers Roasters, Laundrybar, Little Caliphs, Marrybrown, Oldtown White Coffee, Pony, Siti Khadijah, Smart Readers Kids and US. Pizza.
The delegation is led by KPDNHEP Senior Director, Commerce, Distribution and Business Sector, Datuk Rohaizi Bahari, in conjunction with the International Franchise, License and Business Concept Expo (IFRA) 2022 here, August 5-7.
The initiative is organized under the Enhanced Franchise Development Program (EFDP) with the cooperation of the Malaysian Franchise Association. This is the fourth mission this year after the trade mission to Saudi Arabia, Bosnia and Herzegovina and South Africa.
“The planned mission under the EFDP aspires to encourage the expansion of Malaysian brands in the international market and explore suitable potential investors through a business matchmaking program,” Rohaizi said in a statement.
He said Malaysian franchise brands have grown to become leading brands in the world, with more than 68 brands in 74 countries.
Malaysia’s pavilion at IFRA 2022 was celebrated today by the Chargé d’Affaires of the Malaysian Embassy in Indonesia, Adlan Mohd Shaffieq.
According to Adlan, the good relationship between Malaysia and Indonesia has enabled many Malaysian franchisors to successfully enter the Indonesian market, and likewise, Indonesian companies in Malaysia. — Bernama